ABOUT US

OUR STORY

HASHTAG was created with a clear focus to build clothing people can rely on.

The approach is simple. Get the fit right. Keep the fabric consistent. Make sure every piece holds up over time.

The brand started in 2025, in a hostel room, by three friends from India. From the beginning, the goal was to build something repeatable that people come back to without hesitation.

Today, HASHTAG has built a growing base of customers who return for the same consistency in every piece. The focus remains unchanged. Everyday essentials that hold their fit, structure, and comfort over time. Alongside this foundation, the brand introduces variation through Athletic Club and limited Drops, allowing new ideas without changing what already works.

HASHTAG OPERATES THROUGH THREE DISTINCT EXPRESSIONS.

ORIGINALS

Originals are the foundation of HASHTAG. Designed for everyday wear, they focus on fit, structure, and consistency so that every piece feels right from the first wear. The silhouettes remain unchanged, the fabric holds its form, and the experience stays familiar over time. Made to be worn often, they remove the need to think, adjust, or replace. Originals exist to be relied on.

ATHLETIC CLUB

Athletic Club extends from the foundation of HASHTAG. It takes reference from classic sportswear and adapts it for everyday use. The silhouettes are relaxed with a slightly more defined structure, offering a different look from Originals while maintaining the same level of comfort and consistency. It is designed to be worn casually, without being limited to performance or activity.

DROPS

Drops are released in limited quantities and are not restocked. Each collection explores a different design direction, sometimes developed through collaborations, while staying aligned with the core of HASHTAG. They offer variation without changing the foundation, allowing the brand to introduce new ideas in a controlled way.

SUSTAINABILITY AND RESPONSIBILITY

We understand there is no such thing as a fully sustainable product.

Clothing production has an impact. We do not ignore that. At HASHTAG, we approach sustainability with practicality rather than promises.

We work with trusted suppliers and stay closely involved in how our products are made. We pay attention to the materials we select and the processes used in production. Quality and longevity are priorities, because products that last longer reduce the need for constant replacement.

We also operate with a controlled product range and measured quantities. By avoiding unnecessary variation and overproduction, we reduce excess and waste wherever possible.

Our responsibility is ongoing. We are committed to making considered decisions and improving standards as we grow.

It is important to us that our customers not only feel confident in what they wear, but also in how it has been made.

HASHTAG is led by:

Sai Mishra — Founder & Chief Executive Officer

Vaibhav Chandra — Chief Marketing Officer

Ritesh Singh — Chief Technology Officer